Our in-home caregiving agency was started in 2013 by Doug Crocker. Our mission has always been to serve our senior community members, allowing them to stay comfortably in their homes. Innovative Care Advocates is contracted Veteran Affairs Administration that proudly serves Veterans in Santa Cruz and Monterey Counties. As an agency, we treat our clients and their families with respect, compassion and understanding. We make it a point to go above and beyond with a personal touch by providing professional licensed and bonded health care aides for our community members who need extra help with one-on-one care.

What are our values?

  • Accountability
  • Outstanding Service
  • Compassion
  • Celebrating and honoring our clients
  • Attention to detail
  • Respecting idiosyncrasies
  • Understanding sensitivities
We understand these decisions can be emotionally challenging and it is our sincere goal to reduce any stress or confusion during this intense inquiry for the best possible solution. We are completely devoted to professional competence and on-going training for ourselves and our staff in order to provide the most professional and outstanding performance in in-home care.

We promise to provide excellent care at an affordable price for all those we serve!

Innovative Care Advocates is licensed by the State of California for Home Care by the Home Care Services Bureau 2016. Our number is CA HCL #444700010