Our Company

Driven by an insatiable passion to provide quality in Home Care, the Team at Innovate Care Advocates, has a background in Caregiving for over 20 years. We bring a unique blend of dedication, care and compassion to our work. We delve into the intricacies of managing, training and providing care as well as advocating for our clients and their families. Our Team is dedicated to make a meaningful impact and to provide quality in home care. We treat our clients with dignity and respect.

Our in-home caregiving agency was started in 2013 by Doug Crocker. Our mission has always been to serve our senior community members, allowing them to stay comfortably in their homes.

Innovative Care Advocates is also a contracted Veteran Affairs Agency that proudly serves Veterans in Santa Cruz and Monterey Counties. As your local in-home care service company, we treat everyone we come into contact with respect, compassion, and understanding. We make it a point to go above and beyond with a personal touch by providing professional licensed and bonded Health Care Aides for our community members who need extra help with one-on-one care.

Our caregivers can help you or your loved ones with special care needs which includes helping those with Parkinson’s, Dementia, Physical Disabilities and End of Life Care.